The driving force behind the culturally subversive Bratz doll collection is Avi Arad, an Israeli-American
Bratz Dolls
By Dr. Kevin MacDonald
Not having any young daughters I was quite unaware of the “wildly successful” Bratz dolls or the recent movie featuring them. (”A Good-Girl Make-Over for the Bratz,” Los Angeles Times, July 30, 2007). The dolls are aimed at 4-8-year-old girls, with “dewy lips, fishnet stockings and barely-there miniskirts — a creep-out factor for a lot of moms. Earlier this year, a report from the American Psychological Assn. even mentioned the Bratz dolls by name and said ‘it is worrisome when dolls designed specifically for 4- to 8-year-olds are associated with an objectified adult sexuality.’ ” So we have the cultural subversion theme going on: “ten-inch tall hoochie mamas” for little girls to play with. Director Sean McNamara’s first reaction to the dolls is revealing: “These aren’t cute dolls — they look like sluts.” (Here’s a collection from Google Images.)
But for the movie, they probably figured that the teenage girls as sluts theme would mean that the girls would actually have to act slutty rather than just look slutty. That would bring about an R-rating or worse, and therefore cut down on the profits. So the hoochie mama theme was downplayed in favor of a strong multicultural conflict between multi-race good guys versus “country club white” bad guys. The bad guys are led by “student-body president Meredith, who is platinum blond, affluent, haughty and in possession of both nefarious plans to rule the school and a pampered pooch named (ahem) Paris.” (more…)


















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